Authenticity Chapter 7 in Beyond Branding

We try to keep our eyes on good stuff, which includes lines of text at times… While yes, this is a declared branding book, we’ve honed our focus on the ideas that ring our bell.  Here’s a glimpse at the meat of the matter:

It’s about “finding value in being true to yourself” and pursuing “authenticity as individuals.” Developing authentic relationships with other humans enables the kind of differentiation that celebrates individual strengths and gifts, rather than creating hierarchies that rank them.  Often one finds too much striving for perfection—that neat clean look, and we feel that it’s much more important to understand that to be human is not to be perfect. “Authenticity practiced well releases business from the requirements to be perfect.”  Oh, thank goodness!

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